Disambiguating intent is challenging, especially for short, e-commerce queries. Query suggestions and facets can help, but they move the onus of disambiguation to the user, increasing cognitive load. Like a helpful, intuitive sales assistant, Rank Dynamics divines user need with real-time implicit relevance feedback collected by observing behavioral signals in order to build an "at the moment" model of inferred intent. The model is exploited immediately in the current query session to fetch relevant products that most likely would have remained buried in the result set. This is much like the sales assistant who fetches the perfect product from the back of the stock while the customer is still standing in the store.
Nine years of perfecting the technology has led to impressive results, including +40% improvements in relevance over Google in organic search and +30% increase in sales in e-commerce search. Some of our results have been published by SIGIR and CIKM.
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If you like the idea of more personalized Web searches... you might like Surf Canyon [now Rank Dynamics]... [it] worked well for me with multiple search engines, retrieving data from result pages I likely wouldn't have opened... your days of futile Web searching are numbered.
– The Mossberg Solution, Wall Street Journal
...what I like best about Surf Canyon [now Rank Dynamics] is the interface. It doesn’t take you to another Web page. The recommended results just appear underneath the appropriate link. It feels more like an application than a cumbersome Website where you have to click through multiple pages to find what you want. Google could take a lesson in interface design from Surf Canyon here with all of its Ajax goodness.
– Erick Schonfeld, TechCrunch
[It is] an easy-to-use service on the front and complex algorithms on the back that make my existing search habits much more productive.
– Carla Thompson, Guidewire Group
Surf Canyon [now Rank Dynamics] is one of the best search tools I've seen for some time. You may quote me on that.
– Mark Gibbs, Network World